Even if we elevate our content to “stories,” there’s another level above that: continuing narratives.

How do we connect content in such a way that we construct larger threads of narrative, separated by time and visits? How do we tie our stories together in such a way that users understand one or more overarching frameworks and purposes to it?

Building on thoughts and experiences from trying to tag every episode of the “Friends” TV show, Deane will discuss thoughts, ideas, and possibilities to build master threads of content that speak to people over time.