Daniele Stroppa is the Worldwide Technical Lead for AWS Partners in Retail at Amazon Web Services, where he drives the technical strategy for AWS Partners in Digital Commerce, Customer Engagement, and Generative AI. With over a decade of experience at AWS across multiple leadership roles, Daniele has established himself as a thought leader in cloud architecture and retail technology solutions. As an active member of the MACH Alliance Technical Council, he plays a key role in defining industry standards and supporting organizations in their journey toward composable architecture. Prior to his current role, Daniele led teams across EMEA and contributed to various AWS initiatives, including the Amazon EC2 Container Service (ECS) team. He combines his deep technical expertise with a passion for helping organizations deliver innovative solutions that drive business value.