Gaurav Shah is a digital transformation leader at Primo Brands, where they are shaping the future of customer experience through technology and data-driven innovation. From reimagining water.com to launching a mobile app that brings convenience and personalization to customers’ fingertips, they have built digital ecosystems that go beyond transactions to create lasting engagement. Gaurav is passionate about exploring emerging technologies, from AI to predictive analytics, and applying them to design next-generation customer journeys that drive loyalty and growth.