Arthur is a SEO specialist with a strong focus on helping SaaS companies scale their organic growth. Over the years, he has built SEO functions from the ground up, developing comprehensive strategies that span technical SEO, content frameworks, internationalization, and user-intent-driven optimization. His approach is always tied to business goals, whether that’s increasing product signups, reducing CAC, or building sustainable demand engines.

Most recently, Arthur has been adapting SEO strategies to meet the changes in how people search. As more top-of-funnel discovery shifts from traditional search engines to AI platforms like ChatGPT, Perplexity, and Gemini, he’s been working on future-proofing content and visibility through structured data, conversational formats, and entity-focused optimization. His goal is to help SaaS companies stay ahead of the curve, by not just ranking in Google, but by being found wherever modern buyers are searching.