As Global Digital Product Manager at Teradyne Robotics, Fellipe leads the strategic evolution of the company’s web presence—a critical initiative that directly impacts market penetration and sales pipeline growth. Leveraging a robust background in digital marketing and product management, combined with diverse international living experiences, he specializes in orchestrating complex digital transformations.

Fellipe champions an industry-first approach, ensuring that the digital ecosystem not only reflects but actively drives the company’s updated market focus and value proposition.

His work centers on translating strategic business objectives into tangible web experiences that enhance customer journeys, elevate brand perception, and generate measurable MQLs through a refined tone of voice and optimized user experience. Fellipe brings a unique, globally informed perspective on leveraging digital platforms to fuel business growth and establish market leadership in industrial automation.