Chad is a proven executive and advisor with over 30 years of experience at the intersection of marketing and technology. As Chief Customer Officer at RDA, he crafts strategies that deliver impactful solutions and actionable roadmaps for growth. His entrepreneurial journey includes founding successful ventures and leading cross-functional teams in startups and enterprises, specializing in building partnerships, product and service innovation and Go-To-Market strategies. A recognized thought leader, he is a best-selling author and hosts one of Apple’s Top Podcasts on Marketing Technology. Additionally, he is a Storyblok Ambassador, Sitecore MVP, and ADDY Award winner.