Jason Hoolsema is the Chief Information Officer at the National Retail Federation, where he leads the organization’s digital transformation. His work focuses on unifying data, modernizing platforms, and applying AI-driven personalization to deliver smarter, more seamless experiences across NRF’s global events. His recent efforts include integrating technologies such as Salesforce, Segment, Insider, and Storyblok to create a scalable, adaptive digital ecosystem that drives measurable impact through innovation.